CCS Meet the Attorneys videos win statewide award

December 18, 2014 | 9:52 am


The Bakersfield-based personal injury law firm Chain | Cohn | Stiles has been named a 2014 winner of the Legal Marketing Association’s “Your Honor Awards” in California for its “Meet the Attorneys” videos.

Chain | Cohn | Stiles won the “Advertising” category in the annual Your Honor Awards in California, which is the only awards program of its kind in the legal field, and recognizes “creativity, execution, achievement and overall excellence in legal marketing, business development and communications,” according to LMA.

The videos are airing now on Kern County television stations as 30-second spots, and can be found online at Chainlaw.com, as well as longer 90-second spots. They’re aimed to give viewers a better idea of who their hometown attorneys are, why they became lawyers, and how they could help viewers in the chance they ever needed to contact the firm.

Chain | Cohn | Stiles worked together on the interview-style videos with Bakersfield’s Scope Studios.

You can watch all of the award-winning videos by clicking here, or on the Chain | Cohn | Stiles website here.

“What makes this award something to be proud of is that our firm doesn’t resort to unprofessional legal advertising that many other law firms and attorneys rely on,” said David Cohn, managing partner for Chain | Cohn | Stiles. “We are simply telling our attorney’s and law firm’s stories in an effort to help our local community.”

LMA is a non-profit professional organization founded in 1985 for those in marketing, business development, client service and communications within the legal profession. It has more than 3,500 members in 48 U.S. states, Canada and 15 other countries.

The competition included three chapters in the California region of LMA –Southern California, Los Angeles and Bay Area chapters. Bakersfield’s Chain | Cohn | Stiles beat out advertising campaigns from law firms throughout the state.

Read this excerpt from the contest submission by Chain | Cohn | Stiles to learn about the background of the “Meet the Attorneys” videos:

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Too often, lawyers have a disconnect with the clients they serve, or at least that’s the perception the general public can have. It’s important for the public to view their attorneys as approachable, yet professional.

The goal in our law firm’s latest television commercials was to break the disconnect barrier in Bakersfield, and we believe we have achieved that goal.

We titled our newest commercials and web videos as “Meet the Attorneys” to give the public a chance to get to know our lawyers on a personal level — learn why they became lawyers, what they like most about their jobs, and how they can serve them. We created two versions of these videos: the 30-second versions of these commercials would appear on local television, and longer 90-second versions would be available on our website.

Working together with a Bakersfield-based film company Scope Studios, we recorded all seven of our attorneys in similar fashion, as they answered questions in an interview-style format.

Our firm, Chain | Cohn | Stiles, is the oldest personal injury law firm in Bakersfield, celebrating 80 years in 2014. It is a recognizable and widely-respected firm in our area. The general public knows our firm by name, and even many of the attorneys by name. But they don’t necessarily know the attorneys personally — that is, until clients actually hire them.

The attorneys are all either born and raised in Bakersfield, or have called the city home for many, many years. It’s something the firm prides itself on — being a firm of local attorneys who care about the people in their hometown.

Another hope through these “Meet the Attorneys” videos was that viewers, after watching them, would choose our firm based on all of the above — their personalities and likability, history in Bakersfield, and their stellar professional accolades.

In the end, we developed videos that didn’t resemble anything similar to other law firms in our area (or state or nation, for that matter). From the retrospective background music, to the slow motion shots of staff members and attorneys in the office, to the historical images of the lawyers, the videos put prospective clients in our office, and lets them see the day-to-day business — showing the care and compassion we give each of our clients.

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To learn even more about the award-winning videos, click here to view a previous blog post on the unveiling of the videos.

And to see a mention of the statewide award in the local newspaper, The Bakersfield Californian, click here.

CCS senior partner Matt Clark named a 2014 Rising Star by Super Lawyers magazine

June 6, 2014 | 6:19 am


Matthew C. Clark, senior partner with the Bakersfield personal injury law firm Chain | Cohn | Stiles, has been named a 2014 Southern California Rising Star by Super Lawyers magazine, the awards program announced today.

This is Clark’s second year in a row earning this honor, which is bestowed upon only 2.5 percent of lawyers under the age of 40 in our region.

He joins in his law partner David K. Cohn, managing partner with the Kern County-based law firm, in being recognized by Super Lawyers magazine. Cohn earlier this year was selected to the 2014 “Super Lawyers” for the third consecutive year. No more than 5 percent of lawyers in the region are selected, based on a high-degree of peer recognition and personal achievement.

Rising Star Clark concentrates his practice in the areas of personal injury, wrongful death and product liability. He earned an undergraduate degree at Loyola Marymount University and a law degree at the University of the Pacific, McGeorge School of Law. He recently graduated from the ABOTA National Trial College at Harvard Law School.

Super Lawyers is a rating service of outstanding lawyers from more than 70 practice areas. The selection process is multi-phased and includes independent research, peer nominations and peer evaluations, according to Super Lawyers.

The magazine features the list and profiles of selected attorneys and is distributed to attorneys in the state or region and the ABA-accredited law school libraries. The list is also published as a special section in leading city and regional magazine across the country. In the United States, the magazine is published in all 50 states and Washington D.C., reaching more than 13 million readers.

This latest accolade add to the list of awards for Chain | Cohn | Stiles in 2014. Besides the Super Lawyers and Rising Stars awards, CCS has also awarded a “Certificate of Appreciation” from Mayor Harvey Hall and City of Bakersfield during a city council meeting for the law firm’s partnership in the “Freeway Litter Cleanup Project.”

And in May, Chain | Cohn | Stiles was voted “Best Law Firm,” and David K. Cohn was chosen as a “favorite” in the “Best Lawyer” category. It was the second year in a row that the law firm was honored in these two categories. The “best law firm” and “best lawyer” categories were added to The Bakersfield Californian’s Readers’ Choice Poll two years ago.

Chain | Cohn | Stiles founder Morris Chain honored with ‘100 Stars Award’

May 19, 2014 | 9:27 am


Bakersfield College hosted its 100th commencement on Friday, and Chain | Cohn | Stiles congratulates all of the graduates who took part in this special ceremony. The Bakersfield junior college is especially significant for our law firm, as our founder — Morris Chain — and managing partner David K. Cohn are graduates of the college.

As part of its centennial celebration, acknowledging the college’s accomplishments and impact in our community, college officials recognized 100 alumni, retirees and community members who had a great impact on Bakersfield College.

Each recipient of the 100 Stars Award received a medal from BC President Sonya Christian, and their biographies and pictures are placed in the trophy cabinet in the campus library, and also featured on the BC website.

Chain | Cohn | Stiles is proud to have Morris Chain featured as one of the 100 Stars. Chain died in 1977, and he has no immediate family in Bakersfield. Cohn accepted the award on his family’s behalf during the Bakersfield College student scholarship awards Honor Reception on May 9 in the Gil Bishop Gymnasium. Here is Morris Chain biography that was read during the awards ceremony.

It’s safe to say that without Morris B. Chain, one of the most prominent lawyers in Kern County history, there would be no Bakersfield College Renegades.

That’s because Chain, who played BC football for three years, dubbed the team as the “Renegades” in the 1920s.

Chain, who attended elementary and secondary schools in Bakersfield, also graduated from BC. He studied law at University of Southern California and eventually returned to Bakersfield, where he founded his own law firm in 1934.

He quickly rose to prominence throughout our community and in local courts, building his reputation as a champion of the underdog and laying the foundation for what has become San Joaquin Valley’s leading law firm. Awarded the coveted Bar and Bench Award by the Kern County Bar Association in 1976, local dignitaries described Chain as “one of the most remarkable men in the history of the community, and certainly in the history of the legal community of Kern County.”

Chain died in 1977. Today, Chain | Cohn | Stiles – celebrating its 80-year anniversary this year – carries on Morris Chain’s tradition of justice and community service.

Chain joined 99 other BC standouts who have made tremendous impacts in our community, and throughout the country. They include Congressman Kevin McCarthy, baseball player George Culver and Mayor Harvey Hall, among many others.